With the rising demand for feminine care products, more entrepreneurs are entering the industry by creating their own brands of sanitary pads and disposable menstrual pants (also known as disposable period pants or disposable menstrual underwear). However, many newcomers often wonder: What do you need to prepare for private labeling? What documents are required? How do you select a reliable manufacturer? Drawing on over 15 years of industry experience, this guide will walk you through everything you need to launch your private label brand successfully.
1.What Are Disposable Menstrual Pants?
Disposable menstrual pants are innovative, single-use underwear designed to provide extra protection and comfort during menstruation. Combining the features of traditional sanitary pads and the fit of underwear, they prevent leaks, are easy to use, and are especially popular for night use, travel, postpartum care, or heavy flow days.
1.1Prepare Essential Qualifications & Certifications—Compliance Comes First
Before you start private labeling sanitary pads or disposable menstrual pants, you must prepare the following core documents:
- Business License: The legal foundation for your business operations.
- Trademark Certificate (Category 5)（Or According to your local policies）: Both sanitary pads and disposable menstrual pants are categorized under Class 5 trademarks. If your trademark is not in this class, you’ll need to apply for an extension. If your certificate hasn’t been issued yet, a receipt of application is usually acceptable for now.
- Product Barcode: Each product requires a unique barcode for identification, anti-counterfeiting, and market circulation.
- (Optional) QR Code: For brands that wish to link packaging to social media accounts, websites, or e-commerce stores, a QR code can improve customer engagement.
These documents are not only necessary for your OEM partner, but also essential for ensuring your products enter the market legally and smoothly.
2.Choosing a Reliable OEM Manufacturer: On-Site Visits Matter
Selecting the right OEM partner is crucial. Here’s how to evaluate a factory:
- Qualifications & Compliance: Does the manufacturer have a valid business license, production permits, and recent product testing reports?
- Production Scale & Environment: Visit the factory to assess automation, cleanliness, and the advanced nature of production lines.
- Quality Control: Is there a robust QC system for stable, large-scale output?
At our facility, we welcome clients for on-site visits to experience our capabilities firsthand.
3.Define Your Product Positioning and Specifications
Clarifying your target market and product features is key:
Who are your target consumers? Are you targeting mainstream consumers with affordable products, or premium users looking for specialized features?
What are your product’s selling points? (e.g., ultra-thin, breathable, leak-proof, extra comfort)
What specifications do you require regarding materials, absorbent cores, and packaging?
Some OEMs offer patented products and state-of-the-art production lines, giving your brand a technical edge. For instance, our independently developed line for disposable menstrual pants delivers enhanced performance and quality that stands out in the market.
4.Pay Attention to Production Lead Times
Timely delivery is crucial. The typical production cycle for disposable menstrual pants is about 15–20 working days, depending on order size, packaging complexity, and other variables. Confirm lead times with your manufacturer in advance and schedule your marketing and sales accordingly.
5.Conduct Market Research & Set Your Pricing
Market research is essential before launching your private label sanitary pad or disposable menstrual pants brand:
Which products and features are popular right now?
Are you positioning your brand as premium or affordable?
Analyze your competitors’ products and prices to develop a suitable pricing strategy.
A thoughtful pricing strategy considers your target audience, product features, costs, and the competitive landscape.
6.Invest in Standout Packaging Design
Attractive packaging is a huge advantage, especially for feminine care products. High-quality, well-designed packaging helps your brand stand out and drives first-time purchases. Work with experienced OEMs who offer packaging design services to enhance your brand image and appeal.
7.Build Your Sales Channels & Team
Once your product is finalized, your sales strategy is critical:
- Online (E-commerce, Social Media): Fast exposure and broad reach.
- Offline (Supermarkets, Boutiques, Distributors): Wide coverage and stronger consumer loyalty.
- Direct Sales or Distribution Models: Choose based on your strengths and resources.
Build a professional sales team and develop effective marketing strategies (such as introductory discounts or advertising campaigns) to quickly establish brand awareness. Keep an eye on competitors and focus on continuous improvement and product differentiation.
Conclusion: Seize the Opportunity—Choosing Wisely Is Better Than Working Blindly
Private labeling is a systematic and professional process, not just about outsourcing to a factory. With thorough preparation and the right OEM partner, you can seize market opportunities and quickly grow your brand. If you need tailored solutions or have specific questions, feel free to contact us! With over 15 years of experience, state-of-the-art equipment, and an expert team, we’re committed to supporting your brand’s success.
